Press Release

Contact:                                                                    FOR IMMEDIATE RELEASE

Gina Zaro
Precious Cat
4201 South Navajo, Unit 1
Englewood, CO  80110
303-507-7051 (cell)
303-761-6626 (work)

Precious Cat announced as the Official Litter Sponsor for the CFA-IAMS Cat Championship at Madison Square Garden

DENVER, CO – July 24, 2006 – The Cat Fanciers Association has named Precious Cat® as the official cat litter for the CFA-IAMS Cat Championship at Madison Square Garden in New York on October 14^th and 15^th , 2006.  Dr. Bruce Elsey, DVM, is a feline-only veterinarian; his veterinary clinic cares for more than 8,000 cats.  With over 25 years of experience, Dr. Elsey is an expert and visionary in the industry and uses his background to provide solutions for cats and their owners.  Dr. Elsey founded Precious Cat®, Inc. in 1989 to provide a solution through quality cat litters that help cats live happier, healthier lives.  The Precious Cat® product line includes Cat Attract ™ the problem cat and kitten training litter and Cat Attract™ veterinary additive, Precious Cat Classic, Precious Cat Ultra, Precious Cat Scented Ultra, Precious Cat Pine, Ultra Safe Crystals and the latest addition the Urine Removal Program.

Industry statistics show that non-use of the litter box is the number one behavioral reason cats are abandoned, abused, and placed in animal shelters.  Every day Dr. Elsey hears about litter box problems and the frustration a problem cat can cause.  Designed for cats that aren’t using their litter boxes, Cat Attract™ is the first litter to specially address this problem and provide a clinically tested and consumer proven solution. 

This premium scoopable litter has superior clumping ability and is ground to an ideal granule size and texture for great paw feel.  Cat Attract™ contains a natural herb attractant the piques a cat’s curiosity to return to the litter box.  Included in every bag of Cat Attract™ is a booklet written by Dr. Elsey called “Litter Box Solutions”.  This information booklet outlines the various reasons why cats have litter box aversion and how, along with Cat Attract™, owners can solve them.

Cat Attract™ litter is:

All Natural
Helps bring problem cats back to the litter box
Great training litter for kittens
Hard clumping for cleaning ease
May be used for multiple cats
Ideal for mechanical litter boxes
Superior Odor Control
99% dust free

Precious Cat® Litter is the official litter sponsor for the CFA-IAMS Cat Championship.  Precious Cat® is available nationally at Petsmart and Pet Valu and other independent pet stores.  Visit our website at www.preciouscat.com or call Gina Zaro, Marketing Director, at 877-311-CATS (2287).

About The Cat Fanciers’ Association, Inc.

Founded in 1906 as a non-profit association of member clubs, The Cat Fanciers’ Association, Inc. (CFA) is the world's largest registry of pedigreed cats. To date, CFA has registered more than 2 million pedigreed cats throughout the world. CFA’s mission is to preserve the uniqueness and beauty of the pedigreed breeds of cats, and to enhance the well being of ALL cats. We promote education, responsible cat ownership and proper care to the owners of millions of cats worldwide.  The CFA, headquartered in Manasquan, New Jersey, administers rules for the management of cat shows and promotes the interest of breeders and exhibitors of pedigreed cats. Our breeders, exhibitors, judges and fans span the globe, annually hosting over 450 competitions on four continents. CFA and its affiliates work nationally with local shelters, at a grassroots level, to help improve the problem of stray cats and abuse, and to encourage neuter/spay programs. CFA has been instrumental in the development of several international charitable organizations such as CFA Disaster Relief, The Winn Feline Foundation and cat rescue and re-homing groups. They support important programs such as Junior Showmanship for youngsters and their families, as well as The Mentor Program for new breeders and The Ambassador Program for spectators who want to learn more about cat shows and pedigreed cats. For more information about the Cat Fanciers’ Association, the pedigreed breeds of cats, or to find the nearest CFA cat  show, visit www.cfa.org.